Amazon Doubles Down on the Mattress Market

Amazon Doubles Down on the Mattress Market

Having sold third-party mattresses on its site for years, Amazon has recently launched its own brand of premium and budget mattresses. This is set to eat into the market share of companies like Casper and individual sellers. The mattress industry in the U.S. alone is worth approximately 16 billion USD, so it’s unsurprising that Amazon …

Amazon Listing Optimization: 3 Easy Steps to Increase Sales

Amazon Listing Optimization: 3 Easy Steps to Increase Sales

More than 3,000 new sellers join the Amazon marketplace every day. Let that number sink in. The competition to get the consumer’s attention has never been higher. One aspect of your sales strategy plays a more pivotal role than anything else in this regard; your Amazon product listings. Here are 3 key steps to Amazon …