There has been some big news for Amazon sellers looking to win a bigger chunk of the European ecommerce market with the opening of Amazon Netherlands as a full marketplace.
Amazon has had a marketplace presence in the Netherlands since 2014, but until Q1 of 2020, it only sold e-books. Until recently, shoppers who wanted to buy physical products had to use the Dutch version of Amazon Germany. The addition of physical product categories to Amazon.nl is a big win for Dutch shoppers and a massive opportunity for third-party sellers.
Alex Ootes, Vice President EU Expansion, Amazon, highlights the opportunity the launch of Amazon Netherlands presents for online sellers:
“We are pleased to bring the opportunity for Dutch businesses, small and large, to sign up to sell on Amazon.nl and reach a bigger audience, both at home and abroad, increasing the selection available for our Dutch customers.”
Although Amazon.nl will face strong competition with established Dutch players Bol.com and Coolblue, it’s already ranked as the sixth largest online marketplace in the country, with sales of €350m in 2018.
Rabobank expects Amazon.nl to become the dominant player in Dutch eCommerce in the next ten years and you certainly wouldn’t bet against Amazon to fulfill this projection.
Repricer.com Integration with Amazon Netherlands
As the world’s leading Amazon repricing software, Repricer.com has moved swiftly to add Amazon Netherlands to its list of supported marketplaces.
The addition will be welcome news to sellers looking to maximize profit and win the Amazon Buy Box at the best possible price when selling on this new European marketplace.
Repricer.com Chief Technology Officer, Gareth Cummings, explains the move to add the Amazon Netherlands integration:
“At Repricer.com we’re committed to maximizing profits for our clients and that means integrating with as many of the world’s top online marketplaces as possible. We’re delighted to be able to offer sellers on Amazon Netherlands the opportunity to take advantage of real-time repricing that will help them win the Amazon Buy Box at the best price possible.”
Amazon Netherlands joins Repricer.com’s extensive list of supported Amazon marketplaces, including:
- Amazon Singapore
- Amazon UAE
- Amazon Brazil
- Amazon Turkey
- Amazon USA
- Amazon Spain
- Amazon Japan
- Amazon Mexico
- Amazon Australia
- Amazon UK
- Amazon Italy
- Amazon Canada
- Amazon India
- Amazon France
- Amazon Germany