6 Overlooked Amazon Competitor Analysis Steps

6 Overlooked Amazon Competitor Analysis Steps

Amazon has come a long way since its days of selling only books. As the ecommerce behemoth continues to expand its product offering, driving traffic to your listings is hard — and in a sea of compelling competitors, winning the Buy Box and converting those customers is harder. Optimizing your listings for Amazon SEO should be …

3 Proven Tactics to Drive Traffic to Your Amazon Listings

3 Proven Tactics to Drive Traffic to Your Amazon Listings

Nearly half of US consumers (49%) start their product search on Amazon, according to a survey by ad and market research firm Survata. That means keywords should play a crucial role in your marketing strategy to ensure as many customers as possible find you. Here’s how to drive traffic to your listings and increase conversions. …