Efficient, intelligent software should play a crucial role in any Amazon seller’s overall strategy. It can help make your business run more efficiently, free up time to focus on other areas, or even fill the gaps in your expertise.
But with so many types of software to choose from, what are the essentials that online sellers really need? Here are three different types of software that should form the back bone of any Amazon seller's business.
How can you steal a march on your competitors and uncover the next big thing? Unearthing the next fidget-spinner, for example, before the whole marketplace catches on is the goal of any Amazon seller. The internet is with new products but how do you which ones to take a chance on? There's only so much you can learn through manual research. There’s nothing to stop you doing this, but you’re not going to get the most accurate picture of where the opportunities are.
This is where where product-sourcing software can help. The best ones allow you to find find the most profitable goods on the marketplace right now. You can see how many sellers are currently offering that product and even see a breakdown of postage costs, as well as your potential marketplace fees.
Product-sourcing doesn't have to be like finding a needle in a haystack!
We recommend checking out the tool offered by Jungle Scout, who we've collaborated with closely in the past. It'll give you all the information there is about what's performing well on Amazon and across your other marketplaces too (if you sell on multiple platforms).
You should also be able to develop a good idea of market price and the type of margin you can make. Ultimately, it will help you decide whether a particular product is the right one or whether you need to go back to the drawing board.
Regardless of where you sell online, achieving a good organic search ranking is always important. This could be on each marketplace, or if you run a web store, in Google search results. Ranking well on either of these won’t be possible if you don’t have the right keywords in your listing.
You could, in theory, do this manually. But who has the time to sit with a thesaurus finding terms? It’s also not very scientific, so using a tool is definitely advisable. That way, you can enter a few seed keywords that best describe your product and, in a few clicks, generate hundreds more.
One thing to look out for with keyword tools, is the information they give you about each term. You definitely need to find one that gives you an estimated traffic score. You would also ideally want it to include some indication of competition and perhaps an estimated cost per click if you’re looking to create ads for your product.
Using the search bar within Amazon itself is actually one of the best ways of researching keywords
Finding keyword software that allows you to see what keywords your competitors are using can be really helpful too. It gives you a head start if you’re just launching your product and is a great way to make sure you don’t miss out on any terms.
If you offer a large number of products, in very competitive niches, then manually repricing your products is probably not a viable option. Amazon sellers makes millions of price changes every day, so staying competitive by repricing your products manually is almost impossible. Because of this, the majority of sellers, certainly on Amazon, turn to automatic repricers.
With Repricer.com, you have the option to create your own rules, or use one the in-built pre-defined strategies, to make real-time pricing changes. The repricer is really clever. The reporting function means you can get a better idea of what your competitors are doing. Then, you can act on this instantly.
You have so much control. You can create rules based on your competitor’s fulfillment method, stock levels, feedback or their location. You can even target individual sellers with a tailored strategy. And, all of this is set to a backdrop of net-margin repricing, so you should never end up pricing at a loss!
Speed is everything.
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